Confirmation bias – you should try it. You’ve ‘liked’ it on Facebook already. Take a look. Have a feel. Check that it’s real. It’s on your side. It is your side. It’s your ideal. It’s very nearly your idea. That’s the scary part. That’s the subtle art. We’ve hyper-targeted you. We’re there in your ads, in your feed, in your face. On us – on this – you f…
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