Poem: Case Study In Genius Branding

Most of the Friday the 13^th movies don’t take place on Friday. It isn’t the 13^th. And Jason is not the killer to begin with – he also doesn’t find his look until the third film. That’s when he gets his hockey mask. Later in the series they will blast him into other bodies – for no reason beyond keeping the series alive. They’ll say he is passing his sou…